Marketing at Birmingham City University
Marketing strategist and content creator, Marketing at Birmingham City University. Developed a digital passport for garment traceability, targeting brand awareness growth. Supported a £1m campaign with creative asset organization and channel strategy coordination.
I developed ‘Threads of Identity: The Farai ID Digital Passport,’ a full creative business pitch for Farai London, an African-heritage womenswear SME, as part of my Creativity, Innovation and Entrepreneurship module. I researched the UK fashion industry using PESTLE and SWOT analysis, identified a…
I developed a Triple Bottom Line sustainability strategy for AliExpress as part of my One Planet Business module, presenting as the organisation’s Sustainability Manager to a simulated Senior Management Team. I analysed the environmental, social, and economic sustainability issues tied to…
I developed a sales credentials presentation as a Sales Representative for Danessa Myricks Beauty, pitching to Boots UK’s Head of Category, Cosmetics, as part of my Selling and Sales Management module. I researched the brand’s positioning, product range, and proof points, then built a commercial…
I made this campaign as part of my Contemporary Advertising module, working as an Account Manager in a simulated Saatchi & Saatchi setting. I was given a client brief for Kayali Fragrances and asked to develop and pitch a creative advertising campaign tied to a calendar celebration day — I chose…