Marketing at The University of Essex
Hi, I’m Lara. I'm a recent MSc graduate in Global Digital Marketing at the University of Essex with seven years of work experience in luxury hospitality. My combined experiences have provided me with strong customer-centric and marketing research and analysis skills, with a focus on producing actionable business insights. Elsewhere, I’ve always been passionate about storytelling and how brands produce personalised editorial content to convey a core narrative that resonates with audiences. I am eager to apply my skills in an entry-level marketing or copywriting role, and contribute to a collaborative, fast-paced team.
Creative exercise based on the French brand Rouje's marketing style. (This is a personal project. I am not affiliated with Rouje)
A mock magazine spread created as a creative exercise to explore editorial brand storytelling for the Toyota BZ4X. (This is a personal project. I am not affiliated with Toyota)