JiSoo Park
Marketing at Loughborough University
Data analyst in financial and sports marketing, Marketing at Loughborough University. Developed a behavioral model to explore e-sports consumption and consumer adoption of metaverse platforms. Modeled Value at Risk for derivative portfolios and evaluated stress scenarios for operational risk.
Work by JiSoo Park
- Dissertation
"The Moderating Effects of Metaverse and NFTs on E-sports Viewership: A TRA-Based Study" - Developed a comprehensive behavioral model using the Theory of Reasoned Action (TRA) to explore e-sports consumption. - Conducted primary/secondary research on consumer adoption of metaverse platforms…