Giacomo Cuppini
Creative Arts at Hult International Business School
Photography and video are my way of showing how I see and feel the world. My work starts from attention: a gesture, a look, a shadow, a person passing by, a moment that could disappear unnoticed. Whether I’m travelling, shooting an event, or documenting a creative project, I try to capture the atmosphere of a place and turn it into something people can feel. I’m drawn to real situations, authentic emotions and the quiet magic hidden inside reality. I care about the vibe, the people, the details, and the small fragments that make a story feel alive.
Work by Giacomo Cuppini
- PEAK MOODS.
Close-up portraits shot during a Peak Moods promotional event in London.
- EVIDENCE OF LOOKING.
A travel photography series about being present rather than just passing through. Shot across streets, markets, cities and unexpected corners of everyday life, the project captures the strange, quiet and cinematic moments I noticed along the way. With a graphic layout inspired by museum posters and…
- INTERRUPT AUTOPILOT.
A short video shot on MiniDV cassette at the Seven Sisters cliffs, using a raw VHS-style look to create a vintage, real and unfiltered feeling. The concept is about breaking out of routine, slowing down, and noticing the world with more presence instead of moving through life on autopilot.
- THE GRAND SUMO TOURNAMENT.
Shot on iPhone at the Royal Albert Hall during the opening night of the Grand Sumo Tournament in London. A short event video capturing the atmosphere, rituals and visual intensity of professional sumo inside one of the city’s most iconic venues.
- THE BIG PAYBACK.
Shot inside a 1960s Rolls-Royce moving through Shoreditch at night, this short film was created in collaboration with Studio Martini to promote their new sweater. The project captures the tension between classic elegance and contemporary street culture, turning the product into part of a larger…